work
The We Generation
Rockwest - The Black Hat - Copy
Story World Explorers Podcast
Written & Directed by Jack Konrath
Concept: Clovispoint was trying to reach organizations and businesses to change their approach and messaging to connecting to the Millennial Generation. Jack coined the phrase "We Generation" to counteract misconceptions of the "Me Generation" guided by the discovery that Millennials were more driven to a collective understanding than egotistical desires.
Story World Explorers Podcast
Rockwest - The Black Hat - Copy
Story World Explorers Podcast
Co-host: Jack Konrath
Concept: Story World Explorers is a podcast that explores creative story worlds through a transmedia lens, creating a fun, writers-room feel allowing the creators to play around with their ideas.
Jack contributes as host and creative expert, establishing a collaborative environment.
Rockwest - The Black Hat - Copy
Rockwest - The Black Hat - Copy
Rhine Hall - Advertising Concept
Writer: Jack Konrath
Concept: This copy is for a one-of-a-kind piece designed by legendary designer, Micki. Its goal was to give the essence and spirit of who would buy this bag. Through the storytelling concept, it creates a persona for the purchaser, to excite them and see themselves as the Black Hat.
Explore Rockwest.co - All written content by Jack Konrath
Rhine Hall - Advertising Concept
Rhine Hall - Advertising Concept
Rhine Hall - Advertising Concept
Writer & Director: Jack Konrath
Concept: To create individual personalities for each of Rhine Hall's many brandy flavors based off of tasting notes. The first brandy was Apple.
Tagline: What after dinner drink?
Writer’s Block is B.S. ! - Blog
Rhine Hall - Advertising Concept
Writer’s Block is B.S. ! - Blog
Writer: Jack Konrath
Logline: A no-holds-barred takedown of the myth of writer’s block—exposing it as fear, laziness, and ego dressed up as creative struggle—and a call to arms for writers to stop stalling and start writing!
Bet Caddy - Launch Video
Rhine Hall - Advertising Concept
Writer’s Block is B.S. ! - Blog
Writer: Jack Konrath
Concept: What began as a request to write a launch video for a sports betting app quickly turned into a full brand reinvention. The company—then called WagerWatcher—had plenty character but needed to match it with a strong brand voice. Using that insight to create a concept called The Bet Caddy: a clever, confident persona guiding users through the chaos of live sports, like a golf caddy for bets.
In short, it helped name the company, define the brand, and shape its identity.